Gathered amongst fellow beauty folk in the lovely art-deco gorgeousness of The Beaufort Bar in The Savoy, we were treated to the new offerings of Yves St. Laurent. As a huge fan and user of this long established brand famous for both quality and luxury, I was at the edge of my seat to see what they had planned after the incredible relaunch and reworking of the cult Touche Eclat!
Via a beautiful video of new Artistic Director Lloyd Simmons, a formidable force in the world of fashion makeup artistry, we were introduced to his views of colour and how it effects both fashion and makeup. Echoing the ethos of Mr St. Laurent, Lloyd approaches the subject of how Black is and should be treated as it's own rightful entity and colour and not just a shade. What do they mean by this? To put it simply, black is not just black, with the addition textures and finishes, different shades of black can be achieved. Bit arty for you? Well I love it! It embodies everything I love about makeup not just being makeup but also a way of expressing colour and texture and emotion.
YSL Volume Effet Faux Cils Shocking
Anyway without further delay, the incredibly popular YSL Volume Effet Faux Cils now comes in 6 Shocking Shades of Black! Each shade of black all shot with incredible jewelled tones, YSL Volume Effet Faux Cils Shocking takes inspiration from a classic YSL Tuxedo, famed for it's cut and quality to introduce a new Triple Patented Brush with it's off centered twist. The right side with it's wider spaced bristles loads lashes generously with mascara fluid and the left side with its denser bristles cut to a rounder edge, defines and brushes out the lashes.
We were advised of 3 ways to use this new brush which promises to give maximum effect with minimum time and strokes. Instead of using the traditional zig-zag motion, use the rounder side with a rolling action instead and then seal with the flatter side of the brush. And to define and pick out definition, use the specially cut tip bristles!
False Lash Effect Cream Eyeliners
Also launching soon are these gorgeous cream liners that give intense pigment and are waterproof and promises a 24hr hold. I had to try them out and unlike any other gel/cream liner, this was incredible smooth and fine textured and the minimal amount will give you an intense line without the need to go over again to get more depth! Definitely a kit must! I can only think what a great product to use as a base for eyeshadow! These come in the exact 6 shades as the mascaras, all black with jewel tones.
False Lash Effect Shocking Felt-tip Eyeliner
I zoomed right into this little unassuming gem and was duly rewarded! For those not a fan of cream liners, this easy-to-use sponge-tipped pen will be a god-send. The pigment is intense and the soft sponge nib gives you a lovely controlled deep, deep black line. Definitely a keeper as well!
La Laque No 126, 127 & 128 (Limited Edition)
For those nail lacquer fanatics, the 'Noirs Couleurs' Makeup Collection also has 3 opulent jewelled colours of Black Bronze, Black Lapis and Black Indigo.
Touche Eclat 'Tuxedo' Collector (Limited Edition)
The cult product now with a velvet strip like a tuxedo will be available nationwide 21st September.
The Pre-Launch date is 18th August in Brown Thomas (Dublin, Cork, Limerick and Galway), Selfridges (London, Manchester and Birmingham) and Frasers Glasgow.
The collection goes out nationwide on 21st September.
So what do you guys think? Enough to keep you excited? I for one am truly excited to see YSL embrace fashion and colour without compromising it's ethos of incredibly luxurious quality.Tweet