In Spring 2011, Vichy Laboratoires launched Vichy LiftActiv Derm Source (Day & Night creams), their new anti-ageing skincare range. Today it has over 1 million women in Europe using it regularly.
Why is it so popular? Here's the science bit. With 10 years of research, 6 scientific publications and 7 patents, scientists identified the layer of the dermis (skin), the Derm Source that alone commands the regeneration of the entire skin. And add to that the powerful anti-ageing properties of Rhamnose, derived from sugar and an active plant ingredient capable of reactivating the activity of the Derm Source.
Excited yet? Well you're going to get more excited if anti-ageing products are your thing! Come this winter, Vichy Laboratoires launches the matching serum: LiftActiv Serum 10 with an ultimate Rhamnose concentration of 10%.
Combined with the 10% Rhamnose is Vichy Thermal Spa Water (5%) rich in soothing and regenerating minerals. Ceremides which help speed up the penetration of the active ingredients and Hyaluronic Acid (4%) which helps draw moisture and hydrate are also potent ingredients of this potent serum.
The texture is a very light serum suitable even for sensitive skins, which melts into nothing on the skin and Vichy claims through extensive trials to give powerful lifting and anti ageing properties. LiftActiv Serum 10 is also paraben free and hypoallergenic. I can't wait to trial it out myself and on my more mature clients!
LiftActiv Serum 10 is launched nationwide 2nd November 2011 exclusive to Boots. RRP £29.50 for 30ml.
Although not launched till November 2011, I have been told that Boots.com is considering starting up a waiting list for those interested in trying this, so look out for it! I know I will!